Single Customer view
The quality of your Master Data Management for customer data is only as powerful as the quality of your matching
Customer data quality and integration problems affect every area of the value chain of your business. From primary activities like inbound and outbound logistics, marketing, sales and operations to supporting activities like procurement and human resources.
It is obvious that organizations need a complete and unambiguous customer view to avoids the inextricable consequences of these problems; i.e. the high costs involved in not providing this single point of truth to all primary and supporting activities in the company.
Human Inference converts high costs into high value by deploying high precision matching at the heart of your solution for Master Data Management for customer data. Human Inference combines deterministic and probabilistic methods, which will result in less false positives (mismatches) and less false negatives (missed matches).
This robust approach across multiple systems will yield a true and unique view of customers.
To learn more about Master Data Management for customer data , click here for a recording of the webinar by Ramon de Noronha, Manager Business Consultancy on June 10th, 2010. Please open the link in Internet Explorer 6 or higher.
Please click here to download the white paper "High Precision Matching at the heart of Customer Data Integration".