IT solutions case
Mieke Jaegher
Touring Verzekeringen sets out to play a very close game in the area of offering products and services tailored to specific situations. In achieving this, it is of great importance to have accurate customer details available. This entails not only names and addresses, but also details such as age and family composition. With 30% inaccurate data, this strategy was built on sandy ground. Therefore data quality became a top priority for Touring Verzekeringen.
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