Our Clients/Cases
Center Parcs
Didier Nieuwenhuis - Database marketing manager
"Maintaining a correct customer database is one the most important pre-requisites for Center Parcs' customer strategy."
Download Case Study_ Center Parcs [PDF, 625 KB ]
Imagine having eight million customers and being able to make them such personal offers that you still get a high response. Center Parcs can. Direct marketing results provide an annual turnover of 45 million euros in respect of a turnover of 520 million euros. And this is not the end, as Center Parcs is working towards knowing its customers better.
Business profile
Industry
Leisure
Geography
Netherlands, Belgium, Germany and France
Database size
> 8 million customers
Benefits
Unique identification from all channels, immediate correct recording of customer information, finding customers quickly, preventing files from being contaminated by the purchase and lease of marketing databases